Last year, I was invited to join the EMEA Chapter of the NetApp A-Team. Having never heard about it before, my first thought was that this was some gang of renegades that drove around in a black van with a red stripe on the side, saving the world. As it turns out, this is only partly true.
Simply put, the A-Team is a group of like-minded IT professionals with a shared passion for NetApp’s technology and vision. In addition to advocating for NetApp in the social sphere, we provide feedback to the people at NetApp who are guiding the vision and building the technology. It’s a unique and exclusive opportunity, and one I could not pass up. Shortly after joining the EMEA chapter, I was “promoted” to the global A-Team, and I could not be more excited!
Of course, you may still be wondering, “Why?” The short answer is that the A-Team gives me a platform and a community to do what I already do every day: advocate for NetApp to anybody who will listen. My job is not just about selling boxes. It’s about advising customers on how to build their IT infrastructure for the future. And nobody helps me do that better than NetApp.
I work with a lot of customers who are struggling to keep up with the challenges of modern IT. The days of making backups of your data and keeping them forever are over. Every dataset needs its own retention and staged solution for restoring it after a total disaster. New data privacy regulations like GDPR are affecting nearly every customer I work with, forcing businesses to re-think data protection and sovereignty. Confidentiality, integrity, and availability are vital.
I’ve been in this industry for over 15 years, and have been working with NetApp pretty much since the beginning. The integrated data management capabilities and features like snapshots, SnapVault, and SnapMirror are unmatched in the industry. And in today’s brave new world of IT, where data has become the new gold, NetApp’s technology and vision is more important than ever.
As data expands, it becomes more and more complex to manage. But the opportunities to harness the power of that data are just as enormous. The Data Fabric, made up of innovative products and solutions like AltaVault, SnapCenter, StorageGRID Webscale, and ONTAP Cloud (just to name a few) offer the foundation to fulfill your business needs and get the most out of your data. NetApp’s portfolio continues to grow every day, giving you infinite possibilities to solve your toughest challenges. Tight integration with partners like Veeam and Commvault expand those options even further so you can choose the IT solution that’s right for you. It’s all part of the Data Fabric, NetApp’s vision for the future of IT, and one of many reasons why NetApp is the vendor I choose to advocate for.