This guest post is from Jason McDaniel of HOSTING, a leading service provider. Read to learn why SaaS providers won’t find performance solace in simply adding more servers or storage capacity alone, and download a complimentary copy of HOSTING’s latest whitepaper for SaaS companies: Scaling Database Application in the Cloud for Peak Price and Performance.

Software developers and Software as a Service (SaaS) providers have always been early adopters of the cloud, and are key segments whose requirements have shaped the cloud services that we offer today at HOSTING. Cloud-based infrastructure solutions appeal to these customers early on for their ability to offer cost and operational advantages, along with greater business agility. Yet, over the years, we have heard from a number of SaaS providers that they are often challenged to scale application performance while maintaining cost savings offered by the cloud. In their quest to optimize application performance, organizations typically resort to adding more servers, virtual machines, or storage capacity while being stymied by the cost of paying for additional infrastructure resources and obtaining additional software and database licenses at the same time.

The problem is that not all cloud service providers (CSPs) can meet the application performance, capacity, and scalability requirements of a software developer or SaaS provider, particularly one with a multi-tenant database application. Some CSPs offer robust software development tools, but don’t have architectural strength to handle the complexities of large-scale SaaS applications. Others lack the expertise needed to ensure SaaS applications remain “always-on.” And some CSPs can’t support the latest Dev/Ops best practices.

Consequently, at HOSTING we set out to address specifically the challenges developers and SaaS providers face, especially when it comes to application performance. We found that the best “license-free” way for software developers and SaaS providers to boost performance is by eliminating the common storage bottleneck, and leveraging a cloud and storage service built on an all-flash storage array, such as those offered by SolidFire. HOSTING, working with SolidFire, built a storage solution we believe can give SaaS providers a potent competitive advantage in the market.


Our new flash-storage services powered by SolidFire’s scale-out storage architecture enables us to offer our customers the ability to scale both capacity and performance independently on the fly, and to allocate specific amounts of IOPS to customer applications, so as to prevent any storage-related application performance bottlenecks. We take advantage of SolidFire’s unique Quality of Service (QoS) controls to guarantee application performance, eliminating the effects of the “noisy neighbors” that can disrupt cloud and enterprise storage delivery to our SaaS and developer customers.

Before using SolidFire to power our cloud, we could not easily control or fix performance issues on a shared platform, which is still an ongoing challenge for other CSPs. Our new service‘s dramatic increase in performance combined with the HOSTING always-on, QoS service level agreement gives IT professionals and developers the solution they need to support a range of SaaS applications, high-performance databases, business analytics, big data, and VDI environments.

The latest white paper by HOSTING, Scaling Database Application in the Cloud for Peak Price and Performance, was written to help enterprises, especially SaaS companies, scale application performance and capacity dynamically, without disruption, and at a reasonable investment. Download it now to learn how you can attain optimal results from your applications and databases in the cloud.


Jason McDaniel